
In this lesson, we explore the diverse needs, goals, and backgrounds of online learners, and how understanding these differences helps shape better course experiences. You’ll learn to:
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Define learner personas: fictional yet realistic profiles that represent key learner types (e.g., busy professionals, recent graduates, career changers, lifelong learners).
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Gather data for persona creation: through surveys, platform analytics, user interviews, and feedback forms.
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Understand common learner motivations:
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Career advancement
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Certification
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Personal growth
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Required job training
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Identify learning preferences: Some learners prefer visual content, others excel through reading or hands-on practice.
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Consider external factors: such as available time, technological access, language barriers, and digital literacy.
You’ll also practice creating sample personas and consider how those personas might interact with your course content, pace, and delivery style. By the end, you’ll know how to tailor course structure to different learner types for higher engagement and retention.