Clear learning outcomes are the backbone of an effective course. Without them, it’s difficult for learners to know what they’re gaining—or for you to stay focused while creating lessons. In this lesson, we’ll show you how to write strong, measurable learning objectives that serve both you and your students.

You’ll learn to use the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) and action-oriented verbs based on Bloom’s Taxonomy to define what students will know, understand, or be able to do by the end of your course. We’ll provide examples and templates for writing objectives at different levels of complexity, from beginner to advanced.

Additionally, we’ll help you align your course promise with the transformation it delivers—ensuring consistency across your marketing, structure, and student experience. By the end, you’ll have a clear set of goals to guide your content creation and give your learners a compelling reason to enroll.