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Course Content
Introduction to UX design
This module introduces learners to the foundational principles of UX design. You'll explore its evolution, significance in digital products, and how it differs from related disciplines like UI design.
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What is UX?
UX vs. UI
Getting started with UX
01:00:00
User research and personas
This module covers how to gather and interpret user data, understand user needs and motivations, and turn insights into actionable personas that guide your design process.
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Research methods
Creating personas
Wireframing and prototyping
This module focuses on translating user insights into structure and interaction. You'll learn how to sketch and digitize wireframes and turn them into interactive prototypes.
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Wireframing fundamentals
Building prototypes in figma
Usability testing and iteration
Test your designs with real users to uncover usability issues and improve your solutions through iterative design.
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Planning and running usability tests
Interpreting results and iterating
UX design essentials for absolute beginners

While UX and UI are often used interchangeably, they are distinct but closely connected disciplines.

In this lesson, we break it down:

  • UX Design: Focuses on the overall feel of the experience. It involves user research, journey mapping, wireframing, prototyping, and testing.

  • UI Design: Deals with the look and interactive feel—color schemes, typography, button design, layout, and responsive behavior.

You’ll explore:

  • Key differences and overlaps through visual diagrams and practical case studies.

  • Misconceptions: Why calling someone a “UX/UI designer” can sometimes oversimplify a complex role.

  • Design process comparison: Learn how UX starts with problem discovery and UI translates those findings into visuals.

Interactive activities include analyzing well-known apps (like Spotify or Duolingo) and identifying where UX decisions end and UI design begins.

By the end of this lesson, you’ll be able to articulate the unique role each discipline plays in product design and how they work together to deliver effective digital experiences.

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