A great idea isn’t enough—you need to know if people actually want to learn what you plan to teach. This lesson guides you through effective market and audience research to ensure your course will resonate and sell. You’ll begin by exploring methods for finding real audience pain points, from browsing Reddit and Quora to analyzing Udemy reviews and YouTube comments. We’ll show you how to look for patterns in questions, frustrations, and goals expressed by your target learners.

You’ll then learn how to create learner personas: fictional yet realistic profiles that reflect your ideal students, including their motivations, obstacles, preferences, and learning styles. We also walk through using free tools like Google Trends, AnswerThePublic, and keyword planners to validate course demand. You’ll come away with a sharper understanding of who your audience is, what they struggle with, and how your course can become the solution they’ve been searching for.