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Designing user journeys for better digital experiences

Categories: Design
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About Course

This course explores the core principles of designing intuitive and effective user journeys in digital products. You’ll learn how to map user flows, identify friction points, and create seamless experiences that guide users toward their goals. Through practical exercises and expert insights, you’ll gain the skills to transform data into journey-based design decisions.

What Will You Learn?

  • Understand the structure and value of user journeys
  • Identify pain points through journey mapping
  • Design current- and future-state journey maps
  • Apply journey insights to real design projects
  • Validate ideas through testing aligned with user flows

Course Content

Understanding user journeys
This module introduces user journeys and why they matter in UX. You'll explore how mapping experiences from the user’s point of view helps uncover pain points and drive design decisions.

Improving the journey experience
Learn how to analyze journey maps, identify problems, and redesign steps to improve user satisfaction and product outcomes.

Journey-driven design in action
Put your knowledge into practice by integrating user journeys into the design workflow—from ideation to testing.

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