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Understanding user journeys
This module introduces user journeys and why they matter in UX. You'll explore how mapping experiences from the user’s point of view helps uncover pain points and drive design decisions.
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The role of user journeys in UX
Mapping the current experience
iIntroduction to user journeys
01:00:00
Improving the journey experience
Learn how to analyze journey maps, identify problems, and redesign steps to improve user satisfaction and product outcomes.
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Finding friction and opportunities
Designing future-state journeys
Journey-driven design in action
Put your knowledge into practice by integrating user journeys into the design workflow—from ideation to testing.
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Using journeys in wireframes and prototypes
Validating with real users
Designing user journeys for better digital experiences

With clear insights, it’s time to build an improved experience. This lesson focuses on creating future-state journey maps and aligning them with product strategy.

Key concepts include:

  • Sketching the ideal experience while staying realistic

  • Scenario planning: how the same journey differs across user types

  • Aligning user goals with business goals

  • Communicating future-state journeys to your team and leadership

You’ll develop a polished future-state map for the journey you worked on earlier. You’ll also learn how to use storytelling to explain how the new journey improves the user experience and drives better outcomes.

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