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Understanding user journeys
This module introduces user journeys and why they matter in UX. You'll explore how mapping experiences from the user’s point of view helps uncover pain points and drive design decisions.
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The role of user journeys in UX
Mapping the current experience
iIntroduction to user journeys
01:00:00
Improving the journey experience
Learn how to analyze journey maps, identify problems, and redesign steps to improve user satisfaction and product outcomes.
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Finding friction and opportunities
Designing future-state journeys
Journey-driven design in action
Put your knowledge into practice by integrating user journeys into the design workflow—from ideation to testing.
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Using journeys in wireframes and prototypes
Validating with real users
Designing user journeys for better digital experiences

Before improving a journey, you must understand the current experience. This lesson teaches you how to gather data and visually map how users interact with a product.

Key topics include:

  • Identifying entry points and key interactions

  • Using research data: interviews, session recordings, analytics

  • Pain points and gaps: where users drop off or get frustrated

  • Mapping tools: Miro, FigJam, Lucidchart

  • Creating a simple current-state journey map

You’ll work on a real-world scenario, choosing a simple app (e.g., food delivery or e-learning), and draft the journey from user login to task completion. You’ll learn to annotate each step with emotional cues, potential friction, and insights.

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