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Course Content
Introduction to UX design
This module introduces learners to the foundational principles of UX design. You'll explore its evolution, significance in digital products, and how it differs from related disciplines like UI design.
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What is UX?
UX vs. UI
Getting started with UX
01:00:00
User research and personas
This module covers how to gather and interpret user data, understand user needs and motivations, and turn insights into actionable personas that guide your design process.
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Research methods
Creating personas
Wireframing and prototyping
This module focuses on translating user insights into structure and interaction. You'll learn how to sketch and digitize wireframes and turn them into interactive prototypes.
0/2
Wireframing fundamentals
Building prototypes in figma
Usability testing and iteration
Test your designs with real users to uncover usability issues and improve your solutions through iterative design.
0/2
Planning and running usability tests
Interpreting results and iterating
UX design essentials for absolute beginners

Personas are fictional but data-driven characters that represent your core users. They help align teams, create empathy, and keep user needs at the center of the design process.

You’ll learn:

  • Why personas matter:

    • Keep the design user-centered

    • Help communicate research findings

    • Aid in prioritizing features and decisions

  • What makes a good persona:

    • Based on real user data

    • Includes goals, frustrations, behaviors, and background

    • Avoid stereotypes or vague archetypes

  • Persona templates and elements:

    • Name, photo, demographics

    • Motivations and goals

    • Preferred tools and platforms

    • Pain points and needs

  • Scenario creation: Learn how to build short use-case scenarios around your personas to identify possible UX challenges.

Activity: Use real or provided research data to build one detailed persona, then share it with peers or reflect on how it would influence design decisions.

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