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Course Content
Introduction to UX design
This module introduces learners to the foundational principles of UX design. You'll explore its evolution, significance in digital products, and how it differs from related disciplines like UI design.
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What is UX?
UX vs. UI
Getting started with UX
01:00:00
User research and personas
This module covers how to gather and interpret user data, understand user needs and motivations, and turn insights into actionable personas that guide your design process.
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Research methods
Creating personas
Wireframing and prototyping
This module focuses on translating user insights into structure and interaction. You'll learn how to sketch and digitize wireframes and turn them into interactive prototypes.
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Wireframing fundamentals
Building prototypes in figma
Usability testing and iteration
Test your designs with real users to uncover usability issues and improve your solutions through iterative design.
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Planning and running usability tests
Interpreting results and iterating
UX design essentials for absolute beginners

After testing, it’s time to analyze the data and apply what you’ve learned.

This lesson includes:

  • How to synthesize feedback:

    • Group similar issues using affinity mapping

    • Rate severity of usability issues

  • Prioritization techniques:

    • Impact vs. effort matrix

  • Iteration process:

    • Make changes and re-test

    • Document changes and decisions

  • Real-world examples: How teams improved conversion or retention through usability feedback

Final Activity: Choose one issue from a test, revise your prototype, and present your improved version with reasoning.

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