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Introduction to UX design
This module introduces learners to the foundational principles of UX design. You'll explore its evolution, significance in digital products, and how it differs from related disciplines like UI design.
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What is UX?
UX vs. UI
Getting started with UX
01:00:00
User research and personas
This module covers how to gather and interpret user data, understand user needs and motivations, and turn insights into actionable personas that guide your design process.
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Research methods
Creating personas
Wireframing and prototyping
This module focuses on translating user insights into structure and interaction. You'll learn how to sketch and digitize wireframes and turn them into interactive prototypes.
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Wireframing fundamentals
Building prototypes in figma
Usability testing and iteration
Test your designs with real users to uncover usability issues and improve your solutions through iterative design.
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Planning and running usability tests
Interpreting results and iterating
UX design essentials for absolute beginners

Effective UX design starts with understanding the user. This lesson explores the importance of user research and the methods used to uncover real user needs, goals, and pain points.

You will learn:

  • Types of research:

    • Quantitative (e.g., analytics, surveys) vs. Qualitative (e.g., interviews, observations)

    • Attitudinal (what users say) vs. Behavioral (what users do)

  • Common UX research methods:

    • User interviews

    • Online surveys

    • Card sorting

    • Contextual inquiry

    • Field studies

    • Competitive analysis

  • How to write effective research questions: Learn how to avoid bias and collect actionable insights

  • How to synthesize data: Organizing and identifying patterns from raw research using affinity maps

You’ll also receive templates for interview scripts, survey forms, and observation logs.

Hands-on activity: Create a short research plan for a hypothetical app idea, identifying the method, target user, and key research goals.

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