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Course Content
Introduction to UX design
This module introduces learners to the foundational principles of UX design. You'll explore its evolution, significance in digital products, and how it differs from related disciplines like UI design.
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What is UX?
UX vs. UI
Getting started with UX
01:00:00
User research and personas
This module covers how to gather and interpret user data, understand user needs and motivations, and turn insights into actionable personas that guide your design process.
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Research methods
Creating personas
Wireframing and prototyping
This module focuses on translating user insights into structure and interaction. You'll learn how to sketch and digitize wireframes and turn them into interactive prototypes.
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Wireframing fundamentals
Building prototypes in figma
Usability testing and iteration
Test your designs with real users to uncover usability issues and improve your solutions through iterative design.
0/2
Planning and running usability tests
Interpreting results and iterating
UX design essentials for absolute beginners

User Experience (UX) design is the process of creating products that provide meaningful and relevant experiences to users. It encompasses the entire process of acquiring and integrating a product—including aspects of branding, design, usability, and function.

In this lesson, you’ll learn:

  • The definition and scope of UX: UX is not just about aesthetics; it’s about the entire interaction users have with a product or service.

  • The history of UX: From its early roots in cognitive science and human-computer interaction to its central role in today’s digital product development.

  • Real-world examples: Companies like Apple, Airbnb, and Google invest heavily in UX because a seamless experience directly impacts customer retention and satisfaction.

  • Why UX matters: Good UX leads to higher user engagement, lower churn rates, and stronger brand loyalty. You’ll learn how UX adds business value through enhanced usability and customer satisfaction.

By the end of this lesson, you’ll understand that UX is a human-first way of thinking that drives the design of effective and emotionally resonant digital products.

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